Be The Answer

How sellers are finding agents through Google and AI

Homeowners aren’t asking friends for agent referrals first anymore.

They’re asking Google.
Then they’re asking AI.

Both are quietly deciding which agents show up — and which disappear.

This session explains how modern search works and how platforms like Google, ChatGPT, and Perplexity evaluate digital trust signals such as:

The Be The Answer slide deck
Key resources referenced in the presentation
Future updates on AI, search, and digital visibility for agents

The Realty Firm Inc. Brokerage

734 Wellington Street

London, Ontario Canada N6A 3S2

Office: 519-601-1160

Direct: 519-859-5408